WARDROBE ESSENTIALS FOR THE MODERN MAMA

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The fashion landscape has seen a dramatic change over the past few years, with the rise of athleisure, modern twists on wardrobe classics and the return of a little play. It’s now an eclectic mix of trends, bold feminine statements, a flashback to youth and effortless minimalism. And there is one clear winner when it comes to fashion today … the modern mama.

Mix and match our top four trends as seen on the streets to keep you looking effortlessly chic whilst nailing mum life.

1. Sleepwear as outerwear

Let’s face it, finding time to get dressed is always half the battle when it comes to leaving the house. Never has it been more socially acceptable to slip out for your morning coffee in your PJs.

Wardrobe Essentials

2. Sneakers, sneakers, sneakers

This practical trend is the best thing to happen to mothers since umm … motherhood.

3. The logo tee

Don’t let the kids have all the fun. Let your tee do the talking.

Logo tee
logo tee street fashion

Label Love: 

P.E Nation 

Gucci

Etrececile

4. The rebirth of the mum jean

From frump to fab, the denim revolution is doing beautiful things for this comfortable classic.

Mum Jeans
Mum jeans

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