WARDROBE ESSENTIALS FOR THE MODERN MAMA

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The fashion landscape has seen a dramatic change over the past few years, with the rise of athleisure, modern twists on wardrobe essentials and the return of a little play. It’s now an eclectic mix of trends, bold feminine statements, a flashback to youth and effortless minimalism. And there is one clear winner when it comes to fashion today … the modern mama.

Mix and match The Delivery’s top four practical trends as seen on the streets to keep you looking effortlessly chic whilst nailing mum life.

1. Sleepwear as outerwear

Let’s face it, finding time to get dressed is always half the battle when it comes to leaving the house. Never has it been more socially acceptable slip out for your morning coffee in your PJs.

Label Love:  

Ginia

Deiji Studios

Olivia von Halle

2. Sneakers, sneakers, sneakers

This practical trend is the best thing to happen to mothers since umm … motherhood.

Label Love:  

Adidas

Superga

Golden Goose Deluxe Brand

3. The logo tee

Don’t let the kids have all the fun. Let your tee do the talking.

Label Love: 

P.E Nation 

Gucci

Spell & The Gypsy 

4. The rebirth of the mum jean

From frump to fab, the denim revolution is doing beautiful things for this comfortable wardrobe essential.

Label Love:

St Agni 

Slvrlake 

Agolde

Citizens of Humanity