Children grow up so quickly and although we capture every milestone on camera, it’s easy to forget that once upon a time they were small enough to fit into your hands. A Swedish couple, Evelina and Gustav Westman, are creating precious artwork so you can cherish that moment forever. The Birth Poster is a unique and timeless illustration designed at the exact scale of your baby’s dimensions when they entered the world…so you’ll always remember how tiny they were when you first met. The Delivery speaks to the stylish Stockholm based parents about their formula for success in business and family life.
How was The Birth Poster born?
It started out with me and Gustav becoming a couple. A year into the relationship I had lost my appetite in my current occupation and wanted to start something on my own. Gustav always had the idea of a baby fitting in a poster in some way and that it’s a good idea. He told me to try it out, which I did. Since I’m an illustrator I started out illustrating a lot of babies. When we felt that we had the right one we moved on to the next step creating a website and finding a print shop and so on. After six months we released the company and from there it has been a success story.
Can you tell us a little about your business journey so far?
We started out in September 2013 and today we’re working together as partners full time with the brand. You can say that it’s our little baby. Our creative studio is placed in the centre of Stockholm. So it has really been a journey when you think about how we started out in our little living room five years ago.
What has been your proudest moment in business?
It’s yet to come. We have such high goals with this brand and are constantly working to get better.
“The only thing we can think of is to hug and kiss your baby as much as you can so they feel loved and safe.”
Would you do anything differently if you were starting over knowing what you do now?
We’re actually releasing a new brand within the same segment in a short while (keep an eye on our social media). The thing is that we have worked with this new brand in the same way as with The Birth Poster. What’s hard is always the last 5 % and the effort you put in after the release, you must be stubborn and don’t give up on your initial idea.
We bet you get some beautiful feedback from your customers, do you have a story from a customer that has particularly warmed your hearts?
We have a very emotional product so the feedback can really be emotional. For example, many parents want a keepsake of their baby who tragically didn’t make it in some way. It’s heart breaking to read and in the same time it’s wonderful that we can provide them with a keepsake that reminds them of how small their baby was in scale 1:1.
Greatest piece of advice for parents keen to start their own business?
Have patience and always believe in the idea!
Parenthood is …
Can you share a little about your journey into parenthood with us?
We got married in 2015 and pregnant during the same period of time. Evelina gave a natural birth to our little son Uno in June 2016. It was a bit of a dramatic delivery so our first experience with parenthood was a bit overwhelming. But after a while when we got a hold of everything it was life changing. The love we have for that little boy! Uno is 20 months and being his parents is the greatest honour.
What is the biggest lesson pregnancy and birth has taught you?
Women are awesome.
Can you impart a golden piece of advice for other parents?
What works for us might not work for other parents. The only thing we can think of is to hug and kiss your baby as much as you can so they feel loved and safe.
Do you have any personal goals you are working towards?
We care about two things in life, our family and our business. And for us those to things are basically the same thing since we’re married to one another. The struggle is to balance it all so that’s what we’re always working towards.
“Many parents want a keepsake of their baby who tragically didn’t make it in some way. It’s heart breaking to read and in the same time it’s wonderful that we can provide them with a keepsake that reminds them of how small their baby was.”
How has having children changed your relationship?
We used to visit new restaurants and eat out all the time before Uno, now it’s more take away style … but that also very nice.
Greatest lesson your parents taught you?
Always trust yourself.
The mama owned business/brand that most inspires you and why?
At the moment The Bee and the Fox (@thebeeandthefox) has something good going on. A real social media success.
Evelina, best beauty secret for busy mums?
I would say sleep but that doesn’t apply to me so I’ll go with treat yourself with some alone time now and then. Perhaps go for a massage or just a walk. Those alone moments are important.
If you could invite anyone to dinner who would it be and why?
Any woman in the #metoo campaign across the world. Why? These stories has to be heard and live on so that the world can change.
If you could travel anywhere in the world where would you go and why?
I’m answering this interview from the Maldives. We’re on a family holiday and I can honestly say that I’ve never been in such a paradise before. We have limited wifi which is a really good thing for us since we always have something we can do when it comes to our business.
Drink of choice?
Currently reading Sapiens: A Brief History of Humankind.
TED Talk or Podcast recommendation?
For more creative inspiration from Evelina and Gustav, follow their Instagram account @thebirthposter